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Free Salesforce Marketing-Cloud-Consultant Exam Questions Updates for 1 year Continue Throughout

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q76-Q81):

NEW QUESTION # 76
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

A. Data extension with double opt-in status defined
B. Send Email Activity with a link to a subscription center
C. CloudPage with Web Collect to add entrants in to a data extension
D. CloudPage with Smart Capture to add entrants in to a data extension

Answer: A,D

NEW QUESTION # 77
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

A. Will multiple languages be used, with a "From Name" lookup table needed?
B. Will version values/meanings change, precluding reusable AMPscript?
C. Will customers be able to sign up for the loyalty program at the store?
D. Is the purpose of these emails for acquisition or retention or transactional?

Answer: A,B

NEW QUESTION # 78
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A. Create an exclusion data extension populated with the identified subscribers.
B. Import the identified subscribers into a list when creating the send.
C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D. Create a suppression list populated with the identified subscribers.

Answer: C

Explanation:
Einstein Engagement Frequency analyzes subscriber engagement and determines optimal send frequencies.By querying the Einstein Engagement Frequency data extension, you can identify subscribers who have received emails within the past 14 days and exclude them from the current send, ensuring compliance with the desired frequency cap.CloudKettle Reference:
Salesforce Help:Einstein Engagement Frequency

NEW QUESTION # 79
A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

A. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
B. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
C. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
D. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

Answer: B

NEW QUESTION # 80
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A. Create an exclusion data extension populated with the identified subscribers.
B. Import the identified subscribers into a list when creating the send.
C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D. Create a suppression list populated with the identified subscribers.

Answer: C

Explanation:
Querying contacts from the Einstein Engagement Frequency data extension when creating the send can be used to limit the number of emails a subscriber receives to a maximum of one email every 14 days. The Einstein Engagement Frequency data extension contains information about how often each subscriber engages with emails and what is their optimal send frequency. By filtering the data extension based on the optimal send frequency, the send can exclude subscribers who have already received an email within the last 14 days.References:https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_einstein_engagement_freque

NEW QUESTION # 81
......

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