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Reliable Marketing-Cloud-Consultant Exam Question | Practice Marketing-Cloud-Consultant Test Engine

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Salesforce Certified Marketing Cloud Consultant Certification Exam is ideal for professionals who have experience working with Salesforce Marketing Cloud and want to take their skills to the next level. It is also suitable for digital marketers, email marketers, social media marketers, and marketing automation experts who want to demonstrate their expertise in the Salesforce Marketing Cloud platform. Earning this certification can open up new career opportunities and enhance the credibility of professionals in the industry.

Salesforce Marketing-Cloud-Consultant is a certification exam that is designed for professionals who have expertise in implementing Salesforce Marketing Cloud solutions. Marketing-Cloud-Consultant exam is targeted towards individuals who possess knowledge of marketing automation tools and can use them to develop effective marketing strategies for their organization. Salesforce Certified Marketing Cloud Consultant certification validates the knowledge and skills required to implement and manage marketing campaigns using Salesforce Marketing Cloud.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q32-Q37):

NEW QUESTION # 32
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

A. Create attributes for each child business unit in "Profile Management" to record unsubscribes
B. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
C. Select "Use separate 'Subscription Center' for this business unit" in Settings
D. Select "Subscribers will be unsubscribed from this business unity only" in Settings

Answer: D

Explanation:
Explanation
To separate subscriber opt-outs of the Enterprise and children's brands, Northern Trail Outfitters should select
"Subscribers will be unsubscribed from this business unity only" in Settings for each child business unit. This will allow subscribers to unsubscribe from one brand without affecting their subscription status for another brand. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5

NEW QUESTION # 33
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. Newly registered users will create additional Contacts in Marketing Cloud.
B. All mobile app users will create additional Contacts in Marketing Cloud.
C. Existing users will create additional Contacts in Marketing Cloud.
D. User device data is unavailable in Contact Builder for up to 24 hours.

Answer: D

NEW QUESTION # 34
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A. Query Activities
B. Data Filters
C. Publication Lists
D. Attribute Groups

Answer: B

NEW QUESTION # 35
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is deselected; Marketing Cloud Viewer role is applied.
B. API User checkbox is deselected; all available roles are assigned to user.
C. API User checkbox is selected; no roles are assigned to user.
D. API User checkbox is selected; Administrator & Marketing Cloud Administrator roles are applied.

Answer: D

Explanation:
For integrating Marketing Cloud with Sales Cloud via Marketing Cloud Connect, the API user in Marketing Cloud should have the "API User" checkbox selected.Additionally, assigning both the "Administrator" and
"Marketing Cloud Administrator" roles ensures the user has the necessary permissions to facilitate the integration effectively.
Reference:
Salesforce Help:Create a Marketing Cloud API UserSalesforce

NEW QUESTION # 36
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto- suppression list.
Which solution should the consultant recommend?

A. Use an import activity to import a file from the SFTP
B. Use Einstein Segment Recommendations
C. Use a query activity to populate the auto-suppression
D. Use the Import Wizard in Automation Studio

Answer: A

Explanation:
Since the marketing team has very little coding experience, the most appropriate solution is to use an Import Activity to automatically pull files from an SFTP location into the Auto-Suppression List. This is a low-code, easy-to-manage approach and highly recommended by Salesforce for handling suppression management in Automation Studio.
-
Exact Extract from Salesforce Documentation:
Source: Salesforce Help - Import Activity in Automation Studio
# "An Import Activity in Automation Studio allows users to import data into a data extension or list from a file in an FTP location. This method supports minimal coding experience and is suitable for Auto-Suppression List management." Source: Salesforce Help - Auto-Suppression Lists
# "Auto-Suppression lists automatically exclude addresses from email sends. They can be managed via Import Activities in Automation Studio."
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NEW QUESTION # 37
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